Alfa Romeo Tonale launch delayed after new CEO demands better performance

In Europe, Alfa’s vehicle sales last year declined by a third to 35,503 units, of which 17,332 were Stelvios and 10,747 were Giulias, according to JATO Dynamics. In the U.S., Alfa’s sales increased by 23 percent to 6,093 units last year, according to data from the Automotive News Data Center.

Another utility vehicle planned

Alfa’s lineup will get a further boost with the addition of a small utility vehicle, which will have a full-electric version as well as combustion engine versions. It will be built at Stellantis’ plant in Tychy, Poland, alongside similar models for Jeep and Fiat using PSA’s CMP architecture. The Alfa version is due to arrive in 2023, completing a four-model range for Alfa that Stellantis Head of America and former FCA CEO Mike Manley unveiled in October 2019.

Alfa’s future seems secure under Stellantis despite the group’s wide portfolio of brands that includes Chrysler, Dodge, Jeep and Ram in the U.S. and Peugeot, Citroen, DS Automobiles, Opel/Vauxhall, Fiat, Lancia and Maserati in Europe.

In January, during a news conference to introduce the new group, Stellantis CEO Carlos Tavares said that he recognizes “the high value for Stellantis of both the Alfa Romeo and Maserati brands.”

Tavares has tasked Imparato, who had a successful run as Peugeot CEO, with reviving Alfa Romeo sales and developing new joint models for Alfa, DS and Lancia.

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