Lincoln historically shows a different way of providing comfort in its luxury vehicles; when other companies zig, Lincoln zags. With comfort in mind, the new Lincoln Star concept is a luxury SUV that shows how to bring more senses into the driving experience. This concept model also shows some unique ways the upper crust could enjoy what an electric vehicle can bring to the market.
How does the Lincoln Star concept luxury SUV set the mood?
The Verge tells us this SUV brings design, light, displays, scents, and sounds to deliver the immersive experience many consumers desire. Think about how enjoyable the drive is in a quiet cabin compared to a vehicle inhabited by road noises; Lincoln takes this a step farther with mood-setting technology. These mood settings include:
- Coastal Morning – gentle sounds and smells to make drives feel like they are near the ocean
- Mindful Vitality – energizing sounds and smells to get you going
- Evening Chill – calming sounds and dusk views to bring your day to a close in a relaxing manner
An aggressive goal from Lincoln
By 203, Lincoln states it expects to offer nearly 90 percent of its North American sales as fully-electric vehicles, as reported by Automotive News. This is a seriously aggressive approach, especially for a brand that has lagged behind competitors in the EV world thus far.
This story is being updated.