What Is Mazda Zoom-Zoom? | MotorBiscuit

There are some marketing gimmicks that fizzle out almost as soon as they launch. But others hit the nail on the head and resonate for decades. Mazda is a brand that found its voice with a historic marketing campaign. “Zoom-Zoom” began as a series of commercials two decades ago and lives on in the Mazda ethos today. You might remember those ads well, thanks to the catchy “zoom, zoom, zoom” jingle.

So, what does “Zoom-Zoom” really mean, and how can it still inspire consumers to consider Mazda vehicles?

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