Will a More Affordable Luxury Hybrid Help Launch Polestar’s Reputation? | MotorBiscuit

It isn’t often that entirely new automotive manufacturers pop up and become successful household names, but it also isn’t impossible. With the rise in popularity of electric cars, there has become a new market that is dominated by a brand that, compared to other companies that are over a hundred years old and rich in heritage, are rather new, such as Tesla. Hybrids have an even bigger market to compete with, as many well-established manufacturers have begun to offer hybrid options of popular cars. Really, brands like Polestar that are trying to establish themselves and build a reputation are starting out as underdogs, but an affordable luxury hybrid and electric vehicle might be enough to spark good news for Polestar.

How much will the 2022 Polestar 2 cost?

2022 Polestar 2 | VCG, Getty Images

If you’ve never heard of Polestar, you aren’t alone, but chances are you’ve heard of the parent company it comes from: Volvo. If you’re confused, it’s alright, we were too. Polestar is Volvo’s electric performance subdivision brand, and it’s striving to make a name for itself. The 2022 Polestar 2 will only be the second vehicle ever released by this lesser-known brand (hence the name, which is underwhelming just “2”). The Polestar 1, which you probably never heard of, was a plug-in hybrid, but the 2022 Polestar 2 is fully electric and has an MSRP that totals out to $38,400 after receiving the Federal Tax Credit. Still, that is affordable enough to make it a competitive option against Teslas and other upcoming electric vehicles.

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