Is Rivian Stock A Buy After Report That COO Retired Amid Production Ramp-Up?

Rivian Automotive (RIVN) rolled out the first all-electric pickup truck, the R1T, on Sept. 14. On Nov. 9, the much-anticipated RIVN IPO priced strong. The EV startup had a monster IPO and now has a market cap of $91.9 billion. Is Rivian stock a good buy?


The Rivian IPO priced an upsized 153 million shares at $78 a share Nov. 9. That was above the already-raised price range of $72-$74. Rivian had originally planned to offer 135 million shares. The RIVN IPO raised $11.9 billion, giving Rivian an initial valuation of roughly $77 billion. Shares soared to near $110 in early trading Nov. 10.

On Nov. 5, Rivian upped the expected price range from $57-$62, then upsized the number of shares on Nov. 9.

Rivian had raised about $10.5 billion in venture capital funding as of mid-2021, including from Amazon and Ford.

Rivian picked a good time to go public, as it is among the few startup EV makers actually producing and delivering vehicles. Lucid Motors (LCID) has more than doubled in the first four months after going public, as it began deliveries. LCID stock came public via a SPAC merger earlier this year. LCID stock has since pulled back to around $40.

The Rivian IPO has gotten a lot of attention. But with new issues, investors should wait for initial price discovery and see how they shake out over several weeks. Look to see if Rivian stock can form an IPO base.

Post-IPO Expansion

Rivian announced Dec. 16 that it will open a vehicle assembly and battery plant near Atlanta. The company currently assembles battery packs at its site in Irvine, Calif.

Next, Rivian plans to open a plant in Europe to start building vehicles by the end of 2023. A site in the U.K. is also possible, as well as locations in continental Europe.

On Dec. 3, The Financial Times reported that the U.K. was offering Rivian more than 1 billion British pounds — $1.32 billion– to build a plant in Somerset. The 635-acre site could be used for battery production, car assembly or both if the plans are approved, the report said.

Meanwhile, the Wall Street Journal reported on Jan. 10 that COO Rod Copes retired in December, as Rivian is ramping up production. The report cited a company spokeswoman who confirmed the retirement, which she says had been planned for months. A replacement has not yet been named.

Amazon Reveals 20% Stake In Rivian

The Amazon (AMZN)- and Ford-backed Rivian’s R1T beat Tesla and General Motors auto to the punch, as the EV market for electric trucks heats up. Rivian says limited R1T pickup deliveries began in September, with its R1S SUV due out by year-end.

Rivian makes its vehicles at its plant in Normal, Ill. The plant has a production capacity of 150,000 units annually.

The company is prioritizing production of electric vans for Amazon, according to a recent Bloomberg report. Amazon has ordered 100,000 of Rivian’s electric vans. And while Rivian’s R1T pickup has grabbed headlines recently, Amazon’s vans are more likely to be revenue drivers in the near term.

Amazon revealed in a filing on Oct. 28 that it had a roughly 20% stake in Rivian. However, Amazon is also looking elsewhere to electrify its fleet, On Jan. 5, Amazon and Stellantis (STLA) said they’re are partnering to develop vehicles with Amazon software in the dashboards. Stellantis will also make electric delivery vans for Amazon.

Meanwhile, recreational vehicle rental company Outdoorsy is in talks with Rivian and looking to order roughly 1,000 Rivian trucks, CEO Jeff Cavins said in a recent Bloomberg interview.

Rivian EV Lineup

The R1T electric pickup, which was named the MotorTrend Truck of the Year for 2022, starts at around $67,500, before the $7,500 federal tax credit. The seven-seater R1S SUV goes for about $70,000. The preorder launch editions of the two vehicles sold out at the end of 2020.

The R1T and R1S are equipped with the Driver+ advanced driver assistance system. The Level 2 system assists drivers in a wide range of driving and parking situations. Rivian’s R1 vehicles have 11 cameras, 12 ultrasonic sensors, five radars and a high-precision GPS antenna, which work together with purpose-built algorithms to analyze the surrounding environment. 

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Wall Street Ratings Bullish

Wedbush analyst Daniel Ives was the first analyst to release his initiating report on Rivian, with an outperform rating and a price target of $130. Ives called Rivian an “EV stalwart in the making,” in the Dec. 5 note to clients.

“With the popularity and consumer demand for EVs on the trucking/SUV market, we believe Rivian is in the catbird’s seat to take considerable market share in this EV arms race under its visionary CEO and founder RJ Scaringe,” Ives said.

Deutsche Bank’s Emmanuel Rosner also initiated coverage with a buy rating and a $130 price target.

“We believe the company offers a particularly well thought-out business plan to become a large and profitable EV player, with unique characteristics in both hardware and software, and applying lessons from previous efforts by other players,” he wrote in a note to clients.

Morgan Stanley’s Adam Jonas initiated Rivian coverage with an outperform rating and a price target of $147.

“Rivian’s compelling product, strong management, and deterministic access to capital are underpinned by a strategic relationship with AMZN to decarbonize the final mile,” Jonas wrote in his note. “We see it as ‘the one’ that can challenge Tesla.”

Meanwhile, Mizuho Group’s Jordan Klein has a buy rating and a $145 price target. Klein highlights Rivian’s “first mover advantage in Commercial EV vans” and sees key benefits with its vertical integration of manufacturing, power-train, in-house software and battery production.

Overall, most analysts initiated RIVN stock at a buy, but there were a few holds as well.

Rivian’s Financials

Rivian reported strong earnings in the third quarter, but also reported steep losses. Sales came in around $1 million and losses were $12.21 per share. Those results are in line with what the company said it expected in a previous SEC filing.

On Oct. 22, it released preliminary results for Q3, which ended Sept. 30. It expects to post a record quarterly net loss of up to $1.28 billion. The operating loss for the quarter is expected to be $725 million to $775 million.

Rivian has yet to post a profit. Rivian is in the early stages of production, and until it scales output, losses are to be expected.

It had net losses of $426 million and $1 billion for 2019 and 2020, respectively. Rivian reported a loss of nearly $1 billion for the first half of the year.

“The negative gross profit relates primarily to significant labor and overhead costs for our manufacturing facility in Normal, Ill., reflecting our factory’s large-scale capabilities,” the company said in an SEC filing. “(H)owever, as we just started to ramp vehicle production at the site, the facility produced limited quantities of vehicles in the period.”

Rivian stock fell to its lowest level since it came public after Amazon’s deal with Stellantis was announced on Jan. 5. Its relative strength line also took a dive. Rivian stock has an RS Rating of 21 out of a possible 99. Rivian stock is 57% off its 52-week high.

Rivian’s Bold Debut

Rivian began deliveries of its R1T, a two-row five-passenger pickup truck, in September. It has a 314-mile range on a single battery charge.

Rivian says on its website to expect a range loss of about 50% when towing. The R1T has an 11,000-pound towing capacity, comparable to industry standards for pickups.

However, a Rivian Forum commenter said a R1T owner reportedly tested the EV pickup’s towing range and showed 63% battery degradation after 118 miles. The customer apparently towed a Mustang on an open trailer.

Founded in 2009 by CEO RJ Scaringe, Rivian enters a growing and increasingly competitive landscape for electric vehicles. A wide array of EV models will launch in the U.S. over the next several months. CFRA Research analyst Garrett Nelson said in a recent note to clients that startups Rivian and Lucid are rolling out EVs “with compelling specs.”

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Rivian Faces Fierce EV Pickup Competition

The Rivian R1T is the first electric pickup to market, but not the last.

“Several traditional automakers and EV new entrants have announced plans to launch EV pickups in the 2021 through 2024 time frame,” Goldman Sachs told clients in April.

GM plans to begin deliveries of its high-end EV Hummer later this year. General Motors will follow up with a Silverado EV as well as a GMC electric pickup for 2023. Ford’s first electric pickup, the F-150 Lightning, is coming in spring 2022. It has a targeted range of 300 miles vs. the Rivian’s truck’s 314-mile range per charge.

Rivian Vs. Tesla

Meanwhile, Tesla CEO Elon Musk said Cybertruck production won’t begin until late 2022, with volume production not until late 2023. That could reflect issues with mass producing 4680 batteries, key to making the Cybertruck and the long-delayed Semi and Roadster viable.

Tesla filed a lawsuit against Rivian and a number of former Tesla/current Rivian employees in July 2020 in California alleging trade secrets misappropriations. It recently added to that lawsuit. Rivian says it will fight the charges vigorously.

Rivian Throws Weight In Large SUVs

In the full-size EV SUV space, Tesla led the way with its Model X. But a Model X refresh has gone slowly, while sales are relatively small. The Rivian R1S will have an opportunity to make inroads. GM is coming out with the luxury Cadillac Lyriq in early 2022.

In the commercial market, Rivian has a deal to make 100,000 electric delivery vans for It plans to deliver the EDVs to Amazon by 2025. Rivian says it expects to deliver at least 10 vehicles in December 2021. But Rivian’s reliance on one big customer is risky.

GM and Ford plan to release electric versions of their delivery vans this year, with futures customers testing them out already.

Rivian also has plans to open a second factory that will not only build EVs but also battery cells.

Direct-To-Consumer Model

Rivian’s direct-to-customer model allows it to manage all sales, deliveries and service operations in-house without relying on a franchised dealership network or other third parties. So far, 22 states and the District of Columbia allow Rivian to sell directly to consumers. Those states include California, Florida, Arizona and Illinois.

But several states are challenging Rivian’s DTC model, citing dealership laws. In March, several auto dealership groups in Illinois sued both Rivian and Lucid over their DTC sales model, which they say is illegal.

But Rivian has fired back in a new court filing, arguing that auto dealers undercut their own argument by entering into a deal with Tesla allowing it a limited number of dealer licenses, according to a report from the NPR station at the University of Illinois

“It is not up to (the auto dealers) to decide which EV manufacturers can and cannot sell directly to consumers. They are not the keepers of the gate for motor vehicle dealers, and are not allowed to choose the winners and losers,” Rivian’s lawyers wrote in the filing, according to the report.

Rivian seeks to have the case dismissed.

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Production Ramp Up

As of Dec. 15, Rivian produced 652 R1Ts and delivered 386. It also produced and delivered its first two R1S, a three-row seven-passenger SUV. Volume production of the R1S is slated for the spring.

The company said in a statement on Dec. 16 that it expects to be “a few hundred vehicles short of our 2021 production target of 1,200.”

Rivian said it had around 71,000 preorders for its R1T pickup and R1S SUV in North America as of Dec. 15. Preorders require a $1,000 refundable deposit.

Rivian says it doesn’t expect to be profitable for the foreseeable future. The company intends to use net proceeds from the Rivian IPO for working capital, to fund growth and for other general corporate purposes.

Rivian sees a $9 trillion total addressable market. Rivals include traditional ICE and EV automakers. Downstream competitors include a patchwork of third parties such as charging providers, vehicle service providers and traditional fleet management companies, the company said.

Ford Leaves Board, Scraps Joint EV Plan

Meanwhile, Ford recently vacated its seat on Rivian’s board of directors. Although no announcement was made, Ford VP of corporate development Doug Power stepped down from the post last month, according to a Reuters report.

“Rivian is a strategic investment and we’re still exploring ways for potential collaboration with them,” Ford spokesman Ian Thibodeau said told Reuters on Oct. 13.

Additionally, on Nov. 19, Automotive News reported Ford and Rivian are scrapping plans to make an electric vehicle together. Ford originally announced its intention to make a Rivian-powered EV in 2019 when it first invested $500 million into the startup. Ford and Rivian have already canceled a vehicle they planned to make for the Lincoln luxury brand in 2020.

Rivian’s Telematic-Based Insurance

Rivian has established its own insurance agency and digital interfaces to manage customer sales, service and renewals. It’s partnering with leading U.S. insurance carriers as underwriters.

“This approach ensures that we own the front-end user experience for the insurance workflow,” the company said in the SEC filing. “We will also earn profit-sharing and performance bonuses based on growth and low loss costs.”

Is Rivian Stock A Buy?

Deliveries are getting underway, meaning Rivian will start generating revenue, with rapid growth from essentially zero seen. But heavy losses are likely to continue for some time.

Until RIVN stock has some sort of track record following the Rivian IPO, investors won’t have a clear buy point.

Bottom line: Rivian stock is not yet a buy. RIVN stock sank 11% when the deal between Amazon and Stellantis was announced on Jan. 5, and is trading near its lowest level since going public. But keep an eye on this intriguing EV startup to see if it sets up a bullish base.

Follow Adelia Cellini Linecker on Twitter @IBD_Adelia.


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