Mel B’s daughter Phoenix is as fierce as her mum as she models for George

Phoenix Brown, the oldest daughter of Mel B, stars in a new campaign for George at Asda (Picture: George)

Mel B’s oldest daughter Phoenix emulated her fierce Spice Girl mum as the face of a new fashion campaign.

The young model made the campaign her truly own, but certainly channelled her mum by keeping her recognisable fabulous curls.

The 22-year-old takes centre stage in the campaign for George at Asda, showing off their chic street wear and runway inspired designs to suit all occasions.

The womenswear collection, called G21, also includes pretty floral dresses in time for spring, and a stylish trenchcoat perfect for the typically unpredictable British weather.

Other pieces aimed at the fashion forward Gen Z include acid-rinse denim and slogan sweats in striking neon colours.

Phoenix sports the denim two piece in one sultry shot, striking a pose with one hand on her hip.

Phoenix models a hot pink two piece (Picture: George)
The 22-year-old wears a stylish trench coat – perfect for the unpredictable British weather (Picture: George)
Phoenix strikes a pose in a denim fit (Picture: George)
The young model feels ‘privileged’ to be part of the fashion campaign aimed at Gen Z (Picture: George)

She also effortlessly models a hot pink two piece in the shoot as well as cosy loungewear in line with George’s laidback styling.

Phoenix, who Mel B shares with ex Jimmy Gulzar, is excited to be the face of G21, saying: ‘I feel incredibly privileged to be able to represent George at Asda; I loved the creativity of the shoot and working out how to put the outfits together.

‘My favourite piece from the collection has to be the boots! They are so versatile, whether you’re wearing them with a dress, a pair of jeans or even sweatpants.’

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