Big Dreams ≠ Big Cities — Smaller Towns Seeing Strong Jobs Growth

The chaat at Indore’s Sarafa gali, the kebabs of Lucknow, the beaches of Visakhapatnam. These non-metro cities may have once been known mostly for their sights and sounds but, slowly, they are also becoming hubs for jobs, particularly after the pandemic reinforced the difficulties of living in large metros.

Ask Yashvee Baid.

After having graduated amidst the pandemic from a college in Visakhapatnam, Baid toyed with the idea of relocating to Hyderabad for a job in advertising and PR. The pros — a large firm, a higher salary and building a life in a metro. The cons — higher expenses, a tougher life and away from the family. Eventually, Baid managed to find a profile of her choice in Visakhapatnam itself. Office is a fifteen minute drive away and working in a small firm has thrown a lot of work her way which she may not have otherwise found an opportunity to do.

While cities like Mumbai, Delhi, Chennai, Bangalore, Pune have led the job market for some time, smaller towns and cities are catching up.

Tier-2 and tier-3 cities have shown a faster rebound and stronger demand for office goers than metropolitans in percentage terms, albeit not in absolute terms, said Balasubramanian A, business head at TeamLease Services. “This has been a win-win situation, with companies able to cut high overhead costs and employees able to stay close to their hometowns, cut costs and increase productivity,” he said.

The success of remote work and an untapped talent pool in smaller cities has convinced organisations to look beyond the metros for their requirements, said Sashi Kumar, managing director at job listings portal, Indeed.

Indore, Trivandrum, Bhubaneswar, Lucknow and Visakhapatnam are seeing the fastest rise in hiring, according to jobs portal Monster.

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