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Why are the names of EVs so goddamn boring?

It’s getting harder by the day to keep up with all the new electric vehicle announcements. Not because there are so many, but because the names of the cars are so goddam uninspiring, and well, frankly quite boring.

Today, the motoring press been saturated with news of Kia’s new all-electric vehicle. The South Korean carmaker has sent ripples of excitement through the industry, so you’d be forgiven for thinking it has a really exciting name, but you’d be wrong.

Kia has decided to call its upcoming electric car, the EV6. Clearly it stands for Electric Vehicle 6. TechCrunch was bold enough to say this was part of a new naming strategy… playing fast and loose with the word strategy there folks.

If randomly plucking letters and numbers out of the air, and cobbling them together into some kind of lexicographic order, is a strategy, well, I don’t know what’s real anymore.

Kia’s sister company is no better. Just a few weeks ago, Hyundai announced its first EV that will fall under its pure electric EV brand, Ioniq. The imaginatively named “5.”

Credit: Hyundai