Tech

Ad agency Crispin Porter Bogusky just hired a new CEO away from rival Omnicom as it tries to turn its fortunes around

  • MDC Partners ad agency Crispin Porter Bogusky has hired Marianne Malina of Omnicom’s GSD&M as its new CEO.
  • She succeeds Erik Sollenberg, who left earlier this year.
  • The hire comes as CPB recently lost its biggest clients Domino’s Pizza and Infiniti.
  • See more stories on Insider’s business page.

MDC Partners-owned ad agency Crispin Porter Bogusky hired Marianne Malina as its new CEO just over a month after her predecessor Erik Sollenberg left the agency, according to a person with direct knowledge.

Malina previously served as president of GSD&M, an Austin, Texas-based agency owned by MDC rival Omnicom.

CPB and its creative leader Alex Bogusky gained fame in the early 2000s for helping Domino’s Pizza turn its flailing business around and creating Burger King’s surreal “Subservient Chicken” ad campaign, but current and former employees have said CPB’s future is uncertain.

CPB lost the Domino’s account in late 2020 and lost biggest client Infiniti in March.

CPB hired former Activision Blizzard executive Jorge Calleja as chief creative officer just after the Domino’s loss in an attempt to reset its fortunes. The agency’s other clients include American Airlines, Hotels.com, and Veterans United.

CPB’s parent company is also undergoing a significant restructuring. Last year, MDC Partners announced that it would merge with CEO Mark Penn’s other agency network, Stagwell Group, after Penn tried to sell Stagwell.

Penn later told Insider that the newly-combined holding company, which does not yet have a name, will take on ad industry giants like WPP and Accenture.

Malina spent more than 20 years with GSD&M and was promoted to president in 2012. The agency has recorded several big account wins in recent months and years including Capital One, Avocados from Mexico, and Pizza Hut.

Malina and CPB did not immediately respond to requests for comment.

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