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Bain Capital’s Kantar parts with CEO of the Americas in market research giant’s latest leadership shakeup

  • Reed Cundiff, CEO of the Americas at market research giant Kantar, has left the company.
  • His departure comes days after Bain Capital-owned Kantar named a new global CEO.
  • Several execs will lead Kantar in Cundiff’s absence as Bain continues reshaping the company.

Kantar’s Americas CEO has left the company as the market research firm continues to shake up its leadership.

Reed Cundiff’s exit July 16 is the latest leadership change there since ad giant WPP sold a majority stake to Bain Capital in 2019.

Several days earlier, Kantar announced that Chris Jansen would become global CEO, succeeding Alexis Nasard, who left after four months.

A Kantar spokesman said Cundiff had decided to leave the company earlier this year and that Kantar would soon name a new CEO of the Americas. Cundiff did not respond to a request for comment. 

Cundiff’s exit follows other high-level Kantar departures. At least five VP and SVP-level execs left the company in May and June for rival Morning Consult.

A person with direct knowledge said a team of executives, including chief client officer Amy Fenton, chief revenue officer Dolly DeNyse, and CEO of Kantar Media North America Pete Rumpel, would run Kantar in the Americas in Cundiff’s absence. Gonzalo Fuentes, head of Kantar’s Insights division in Europe, the Middle East, and Africa, will also help lead the region.

Kantar has made big changes under Bain, divesting its print ad sales and healthcare divisions and acquiring digital consultancy Mavens of London, market intelligence company Numerator, and analytics firm MeMo2. Bain is also in talks to sell Kantar’s PR division.

Kantar has return to growth in the first quarter after cutting 10% of its US workforce in late 2020 due to client budget cuts.

Prior to joining Kantar in 2019, Cundiff spent more than a decade at Microsoft, rising to managing director.

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